Released on = July 7, 2006, 9:01 am

Press Release Author = Madhouse Associates

Industry = Advertising

Press Release Summary = Motorola UK has appointed Madhouse Associates, the
Manchester-based through-the-line creative agency, to create the launch campaign for
its 'Product Red'-linked SLVR handset.

Press Release Body = 'Product Red' was launched by international rock star Bono in
2005. It is a charitable foundation that recruits corporations who launch specially
branded 'Product Red' goods and services - a proportion of sales revenue then goes
towards fighting the AIDS epidemic in Africa.

The red Motorola SLVR is Motorola's contribution to the project. The
through-the-line launch of the special handset is supported by many major retailers
such as Carphone Warehouse, Phones 4 U, Tesco, Asda and Sainsbury's, along with all
the UK networks such as O2, Orange and T-Mobile.

Madhouse was given just 5 days' notice to produce the suite of marketing materials
for Motorola and all the supporting partners - items included press adverts,
literature, DM and POS. With many artwork variants, plus print and despatch within
the given time period, the Madhouse team worked hard to deliver everything required.

Madhouse managing director Peter Craven commented, "Having worked extensively for
Motorola over recent years, they are well aware of our ability to work quickly and
accurately to very tight deadlines. With a prestige project like this, quality is as
critical as the timeline, and that's why Motorola chose Madhouse. They have
confidence in our abilities, and I'm pleased to say that we have repaid their trust
with a job well done."

Madhouse was praised for its rapid delivery of some excellent marketing materials
ensuring the campaign got off to a superb start, raising many millions towards the
fight against AIDS in Africa.

Madhouse Associates, formed in 1998, has an impressive client list that includes
AstraZeneca, Motorola, Redrow Homes plc, Hfs and Dorma. Offering marketing,
advertising and design services, the agency has built its reputation on providing
sound strategic advice combined with outstandingly creative, yet practical,
solutions. Madhouse employs close to 30 staff across its two offices based in
Manchester and London, all of whom recognise the importance of working as an
extension to the client\'s marketing team.

http://www.madhouseassociates.com
Madhouse Associates - Manchester Advertising Agency



Web Site = http://www.madhouseassociates.com

Contact Details = Madhouse Associates
2 Mount Street, Manchester, M2 5EQ
t: +44 (0)161 819 6600 f: +44 (0)161 819 6611